Abstract

 

This study aims to determine the attitudes of consumers towards the Independent Voice Newspaper with price attributes, news content, style and image as well as to determine the differences in consumer attitudes by gender and level of education, to the Independent Voice Newspaper with price attributes, news content, language style , image. Sampling in this study using simple random sampling with random sampling without regard to strata in the population. In this study sample of 100 respondents was taken with the assumption can represent the whole population.

Based on the research results of Fish beint’s Attitude Model concluded that the respondent had agreed to attribute attitudes newspaper Suara Merdeka, this can be seen from the Ao = 52.06. Based on the analysis of Chi Square Tests of the obtained results: consumer attitudes towards attribute newspaper Suara Merdeka by sex with price attribute χ²h <χ²t (2.253 <9.487) thus Ha Ho is accepted and rejected. It showed no differences in consumer attitudes towards price based on gender. Consumer attitudes toward the news content by sex showed χ²h <χ²t (2,228 <9487) thus accepted Ha Ho is rejected. It showed no differences in consumer attitudes towards news content based on gender. Consumer attitudes toward language style by sex obtained χ²h <χ²t (2.285 <9.487) thus Ha Ho is accepted and rejected. It showed no differences in consumer attitudes towards language style based on gender. Consumer attitudes towards the image shows χ²h <χ²t (2.197 <9.487) thus Ha Ho is accepted and rejected. It showed no differences in consumer attitudes towards images based on gender. Consumer attitudes toward price based education show χ²h> χ²t (28.616> 21.026) thus Ho is rejected and Ha accepted. This suggests there are differences in consumer attitudes towards price based education. Consumer attitudes toward the content of the news shows χ²h> χ²t (24.711> 21.026) thus Ho is rejected and Ha accepted. This suggests there are differences in consumer attitudes towards news content based education. Consumer attitudes toward a style show χ²h> χ²t (28.616> 21.026) thus Ho is rejected and Ha accepted. This suggests there are differences in consumer attitudes towards language style based education. Consumer attitudes towards the image shows χ²h> χ²t (25.276> 21.026) thus rejected Ha Ho is accepted. It showed no difference to image based education.

Keywords: price, style, news content, images