Abstract

The purpose of this study was to determine the pricing strategy pricing strategy of business students at Program Car Free Day, knowing the site selection business student at Program Car Free Day, knowing the strategy of product strategy business student at Program Car Free Day, knowing the campaign carried out business students of Car free Day. The method used in this research is qualitative method.The results of this study pricing strategy is carried out by an economical pricing strategy, strategy is the selection of a strategic place in a way to come early, do product strategy with product differentiation strategy and promotion strategy is the promotion of direct and on-line

 

Keywords: price, place, product, promotion