Abstract

This study aims to determine sales strategy at home industry Wirotaman Bread Salam subdistrict Kutoarjo . This study uses data analysis methods of data collection , data reduction , data presentation and conclusion . While the data analysis technique used is the analysis of internal and external factors in the home industry regards Kutoarjo bread .

Based on the analysis of internal and external factors that alternative or option strategies that can be given for the development of bread at home industry Wirotaman Kutoarjo Greeting Bread is as follows : do product differentiation , opened a dedicated outlet for direct selling , optimize distribution channels that exist in the delivery of the product from the manufacturer consumer to intermediaries , serving or taking orders for certain events promotional activities that have been carried out by the home industry Regards Wirotaman Kutoarjo bread , fix the product packaging label , utilizing the credit schemes offered by the government to increase its production capacity so as to cope with the excess demand for the products home industry Wirotaman Kutoarjo Greeting Bread , improve the quality of products and services , develop new products to market existing customers with new product development , regulating the financial allocation of home industry Wirotaman Kutoarjo Greeting Bread , and improving the quality of Human Resources ( HR )


Keyword : sales strategy , home industry , direct selling